"Revitalizing Dell" Case Study Analysis

During the past Fall 2014 and Spring 2015 semesters, I studied abroad in South Korea at Yonsei University. During the Fall semester, I was enrolled in a "Management Information Systems" course. The objective of this course was to understand the importance of IT for businesses and various applications of IT in a business context. Thus, from this course, I learned about the critical role that IT plays in supporting managerial decisions, designing business processes, and enhancing organizational performance.

In order to further understand these topics, we were given real-world examples through case studies. For example, myself and a few classmates analyzed a Harvard Business Review case study by Jan W. Rivkin titled "Revitalizing Dell", regarding the Direct Model of the Dell Computer Corporation. This "direct approach" focused primarily on large corporate customers, who placed repeated orders and were supported by highly customized services and a specialized sales force. We analyzed the effectiveness, advantages and disadvantages of this model, as well as how Dell may improve upon its direct approach.

In order to view our full analysis of the Dell "Direct Model", please click on the following link: REVITALIZING DELL CASE STUDY ANALYSIS

          My favorite place to conduct case study analysis in Seoul?                                               A cat cafe, of course!